Audiences

Reach customers by building audiences in Google Analytics 4, while using Customer Match in Display & Video 360 to re-engage them. Learn how to refine audiences with additional data. In this advanced learning path, you'll learn how to: Recall the purpose and benefits of using audiences Explain how data capture and targeting is changing in regards to user privacy Describe how to create a measurement protocol event Find and map data from which audiences can be created Consider the changing ad-tech ecosystem in regards to how data is captured Create audiences in Google Analytics 4 Create audiences using Customer Match in Display & Video 360