Learn the fundamentals of a Google Ads display campaign

Master the fundamentals of using Google Display to deliver effective display advertising for your business. Learn more about campaigns that build awareness, influence consideration or drive action and how to get your ad in front of the audience that you want to reach most. After completing this foundational Google Ads Display learning path, you'll be able to: Translate a vision for online marketing into a coherent digital marketing strategy Develop a Google Display strategy with wider company marketing plans Generate a plan to increase awareness, consideration, action and retention using Google Display Develop a plan to reach new and existing customers with Google Display Audiences Ensure that the Display marketing plan is aligned with the digital marketing budget