Semrush Academy Certificate - Influencer Marketing Campaigns for Beginners

This foundational course is tailored for marketers, business owners, and enthusiasts looking to enter the world of influencer marketing. You'll learn how to: Identify ideal influencers: using follower count, engagement metrics, and brand relevance semrush.com Design winning campaign strategies: from goal setting to execution and performance tracking Set up influencer outreach: discovering influencers, initiating contact, and managing communication Measure campaign outcomes: tracking engagement, conversions, and ROI for data-backed improvements Course Format & Tools Delivered via short, structured modules with real-world examples, helping beginners grasp influencer workflows and measurement techniques using Semrush’s Influencer Analytics toolkit Who It’s For Perfect for digital marketers and startup founders seeking a practical roadmap to launching and managing successful influencer collaborations with confidence.