Launch your AI-powered Shopping ads

Learn how to use AI-powered Shopping ads to drive sales. This learning path covers how Shopping ads work, how to set up and manage a Merchant Center account and how to connect Shopping ads to marketing goals. Once you complete this foundational Google Ads learning path, you'll be able to: Explore the Shopping ads ecosystem. Understand the basics of Merchant Center and how product feeds power Shopping ads. Understand Google's Shopping ads policies and how to manage policy violations in the Merchant Center. Learn how Performance Max for retail and Shopping ads can help you reach more consumers.