Fundamentals of Digital Marketing

The Fundamentals of Digital Marketing certificate is an online training program designed to help individuals gain a foundational understanding of digital marketing. The course covers a wide range of topics related to digital marketing, including search engine optimization (SEO), social media marketing, email marketing, content marketing, and online advertising. The course is offered by Google Digital Garage, which is a free online training platform created by Google to help individuals and businesses improve their digital skills. The platform offers courses that are designed for learners of all levels, from beginners to advanced users, and are available in multiple languages. To earn the Fundamentals of Digital Marketing certificate, learners must complete 26 modules, which are broken down into four main topic areas: The Online Opportunity: This section covers topics such as the benefits of being online, understanding customer behavior and preferences, and setting business objectives. Your Online Presence: This section covers topics such as building a website, optimizing for search engines, creating content, and using social media. Reach Customers with Advertising: This section covers topics such as creating ads, targeting audiences, and measuring ad performance. Sell Products or Services Online: This section covers topics such as e-commerce, payment options, and order fulfillment. After completing all 26 modules, learners will take a final exam to test their knowledge. Once they pass the exam, they will receive a certificate of completion from Google Digital Garage. Overall, the Fundamentals of Digital Marketing certificate is a great way for individuals to gain a solid understanding of digital marketing concepts and practices, and to demonstrate their knowledge to others.