Conversion Optimization Certification Exam

Google Marketing Platform product certifications identify qualified users who demonstrate the ability to perform critical tasks and workflows with Platform products. This certification exam is designed for users with hands-on experience, and will test on specific predetermined criteria aligned with critical job tasks. About this exam Demonstrate your mastery of driving growth with mobile experiences. This exam tests knowledge across a broad range of topics related to mobile user experience. Users completing this exam should have a familiarity with mobile as an acquisition channel and understand its role in online behavior. By earning the Google Ads Drive Growth with Mobile Certification, Google Recognizes your ability to: Assess the impact of user experience beyond the click Collaborate with key partners to build a more user-focused organization Describe the core components and value of conversion rate optimization Explain the role marketers play in ensuring fast mobile experiences Explain the role marketers play in creating a seamless user experience Implement best practices to increase personalization in the user experience on mobile