Foundations of AI-powered performance ads

Understand the importance of Google's cross-channel AI solutions and learn how to create and optimise these campaigns to achieve business goals. After completing this foundational Google Ads learning path, you'll be able to: Describe the importance of AI throughout Google Ads campaigns. Prepare an AI automation strategy that aligns to your business goals. Identify the benefits of using cross-channel AI-powered campaigns and tools. Explain the importance of adopting an agile mindset, and adopt flexible budgets to respond to demand and drive real business outcomes. Use Google Ads reporting and insights to bring transparency to Google's AI.