Content Marketing Using Generative AI

Instructor: Rajkumar Venkatesan, Professor of Business Administration at the Darden School of Business. This course explores how Generative AI is reshaping digital marketing, focusing on effective content creation and customer engagement. Taught by Rajkumar Venkatesan, a renowned expert in marketing analytics, the course covers key areas such as leveraging customer insights to optimize campaigns, implementing personalized marketing techniques, and utilizing Large Language Models (LLMs) to enhance content delivery. A practical project centered around the Vibe Kayaks brand offered hands-on experience with SEO, paid ads, and generative AI tools, enabling me to design impactful digital marketing strategies.