Facebook Ads Mastery

𝐌𝐨𝐝𝐮𝐥𝐞-𝟎𝟏: 𝐔𝐧𝐝𝐞𝐫𝐬𝐭𝐚𝐧𝐝𝐢𝐧𝐠 𝐅𝐚𝐜𝐞𝐛𝐨𝐨𝐤 𝐀𝐝𝐬 Introduction to Facebook Ads How Facebook Ads works How Facebook Ads Auction works Why Facebook Ads are effective Facebook Advertising Policy Overview Creating & Optimizing Facebook Page What Makes Your Facebook Page Awesome? 𝐌𝐨𝐝𝐮𝐥𝐞-𝟎𝟐: 𝐅𝐚𝐜𝐞𝐛𝐨𝐨𝐤 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬 𝐌𝐚𝐧𝐚𝐠𝐞𝐫 What is Facebook Business Manager & Why you should use it? Setting up Facebook Business Manager account & notifications alert Adding people to Business Manager and roles & permissions Adding a Page to Facebook Business Manager Account Creating Ad Account in Facebook Business Manager Setting up Payment method, Limits & Billing 𝐌𝐨𝐝𝐮𝐥𝐞-𝟎𝟑: 𝐒𝐞𝐭𝐮𝐩 𝐓𝐫𝐚𝐜𝐤𝐢𝐧𝐠-𝐅𝐚𝐜𝐞𝐛𝐨𝐨𝐤 𝐏𝐢𝐱𝐞𝐥 & 𝐂𝐨𝐧𝐯𝐞𝐫𝐬𝐢𝐨𝐧 𝐀𝐏𝐈 Understanding Facebook Pixel & Server-side tracking Understanding Google Tag Manager Set up Facebook Pixel & CAPI with Google Tag Manager Setting up Standard & Custom events Setting up custom conversion Setting Up Tracking for Offline Events Setting Up Tracking for Video Engagement Setting Up Tracking for Individuals that Came to a Facebook Event Setting Up Tracking & Individuals interacting with our Facebook Page 𝐌𝐨𝐝𝐮𝐥𝐞-𝟎𝟒: 𝐅𝐚𝐜𝐞𝐛𝐨𝐨𝐤 𝐀𝐮𝐝𝐢𝐞𝐧𝐜𝐞𝐬 & 𝐑𝐞𝐦𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 Creating Saved/Core Audience Creating A Custom Audience for Retargeting Creating Lookalike Audience Creating a Audience from a Customer List – CSV Creating Special Ad Audience 𝐌𝐨𝐝𝐮𝐥𝐞-𝟎𝟓: 𝐅𝐚𝐜𝐞𝐛𝐨𝐨𝐤 𝐀𝐝𝐬 Facebook Ads Campaign Structure Overview of Campaign Objectives Targeting Split or A/B Test Facebook Creator Studio Slideshow Ads Carousel Ads Facebook page like engagement ads Lead Generation Ads 𝐌𝐨𝐝𝐮𝐥𝐞-𝟎𝟔: 𝐅𝐚𝐜𝐞𝐛𝐨𝐨𝐤 𝐀𝐝𝐬 𝐟𝐨𝐫 𝐄-𝐂𝐨𝐦𝐦𝐞𝐫𝐜𝐞 Introduction to Facebook Ads for E-Commerce Setting up Facebook Shop Introduction to Conversion Ads Facebook Dynamic Ads for E-Commerce Catalogs & Feeds & What is Important Dynamic Ads For Ecommerce Collection Ads For Ecommerce 𝐌𝐨𝐝𝐮𝐥𝐞-𝟎𝟕: 𝐅𝐚𝐜𝐞𝐛𝐨𝐨𝐤 𝐀𝐝𝐬 Sales 𝐅𝐮𝐧𝐧𝐞𝐥 Understanding Sales Funnel What is a Facebook Ads Funnel? Stages of Facebook Ads Funnel Content strategies of different funnel states Create Facebook Sales Funnel Facebook Sales Funnel Optimization 𝐌𝐨𝐝𝐮𝐥𝐞-𝟎𝟖: 𝐅𝐚𝐜𝐞𝐛𝐨𝐨𝐤 𝐀𝐝𝐬 𝐎𝐩𝐭𝐢𝐦𝐢𝐳𝐢𝐧𝐠, 𝐑𝐞𝐩𝐨𝐫𝐭𝐢𝐧𝐠 & 𝐌𝐞𝐚𝐬𝐮𝐫𝐞 𝐑𝐎𝐈 Audience Insights Ad Relevance Optimization Technique Placement Optimization Device optimization Location optimization Age Group based optimization Bid and budget optimization Evaluating the performance of ad campaigns