AI-powered Shopping ads certification

Validate your proficiency with using and optimising AI-powered Shopping ads. Certified users will also demonstrate knowledge of how to create and optimise Performance Max and Shopping campaigns that maximise reach and conversions. By earning the AI-powered Shopping ads certification, Google recognises your ability to: Explain the basics of a growing retail business with Google Explain how Shopping ads work Articulate the importance of policy in the Shopping ads ecosystem Identify core components of Google Shopping policy Describe how Merchant Center and a product feed support your shopping strategy Choose the appropriate campaign type for your marketing objectives Learn how Performance Max for retail can help you reach more consumers.