Web Analytics Mastery with Server-side Tracking

Module-01: Understanding Web & Digital Analytics ➡ What is Web Analytics? Why Need it? ➡ Web Analytics vs Digital Analytics ➡ Web Analytics vs Google Analytics 4 ➡ What is Cookie? Understanding Various types of Cookies ➡ How Web Analytics works? ➡ Understanding the Process of Web Analytics ➡ What are Data Source & Web Analytics tools Module-02: Understanding Google Tag Manager ➡ What is Google Tag Manager & How it works? ➡ Why need Google Tag Manager? ➡ Account Structure of Google Tag Manager ➡ Components of Google Tag Manager (Tags, Triggers & Variables) ➡ Introduction to GTM Built-in and User Defined Variables ➡ Install Google Tag Manager on a Website (Shopify+WordPress+Wix) ➡ Understanding Data Layer in GTM for Dynamic Parameters Module-03: Planning of Web Analytics ➡ Identify Web Analytics Objectives according to business goals ➡ Identify the KPIs ➡ Measurement & Reporting plan to align reports with objectives Module-04: Introduction to Google Analytics 4 ➡ What is Google Analytics 4 & how does it work? ➡ Google Analytics 4 Account Structure ➡ Google Analytics 4 Property & Data Streams ➡ Understanding Measurement ID in GA4 ➡ Install Google Analytics 4 property for a Website with GTM ➡ Test the Setup with GTM & GA4 Debug view ➡ Google Analytics 4(GA4) vs Universal Analytics Module-05: Google Analytics 4 Events Tracking ➡ Whats are events in Google Analytics 4 ➡ Setup Enhanced measurement tracking in Google Analytics 4 ➡ Setup Button Click tracking in Google Analytics 4 ➡ Setup Lead form, Sign up, Login & Site Search tracking in GA4 ➡ Setup Contact Form 7 & Gravity form tracking in GA4 ➡ Setup Calendly event tracking in Google Analytics 4 ➡ Setup Phone Number & Email link Clicks tracking in GA4 ➡ Setup Cross-domain tracking in Google Analytics GA4 Module-06: GA4 Ecommerce Tracking ➡ Understanding GA4 Ecommerce Events ➡ Implement Data-layer on Website (WordPress + Shopify) ➡ Setup view_item tracking in Google Analytics 4 ➡ Setup add_to_cart tracking in Google Analytics 4 ➡ Setup begin_checkout tracking in Google Analytics 4 ➡ Setup purchase tracking in Google Analytics 4 ➡ Setup add_payment_info tracking in Google Analytics 4 Module-07: Google Analytics 4 Conversions ➡ Whats are Conversions in Google Analytics 4 ➡ Setup Conversion tracking in Google Analytics 4 ➡ Connect Google Analytics 4 with Google Ads ➡ Import conversions from GA4 property to Google Ads account Module-08: Google Analytics 4 Standard Reporting ➡ Understanding Metrics & Dimensions ➡ Acquisition reports in Google Analytics 4 ➡ Engagement reports in Google Analytics 4 ➡ Monetization reports in Google Analytics 4 ➡ Demographics reports in Google Analytics 4 Module-09: Google Analytics 4 Exploration Reporting ➡ Free form report in Google Analytics 4 ➡ User Lifetime report in Google Analytics 4 ➡ Path Exploration Report in Google Analytics 4 ➡ Segment Exploration report in Google Analytics 4 ➡ Funnel Exploration Report in Google Analytics 4 ➡ Cohort Exploration Report in Google Analytics 4 Module-10: Digital Marketing Campaign Reporting & Attribution Model ➡ Understanding UTM tracking & Parameters ➡ Analyze the performance of Paid marketing campaigns ➡ Attribution in Google Analytics 4 ➡ Conversion Path reports in Attribution model ➡ Model Comparison reports in Attribution model ➡ Setup Hotjar & Microsoft Clarity for Analyzing user behavior on Website Module-11: GA4 Server-side Tracking ➡ Understanding GA4 Server-side Tracking & Why need it? ➡ Requirements of GA4 Server-side Tracking ➡ Setup GTM Web Container for WordPress & Shopify ➡ Setup GTM Server Container ➡ Setup Client Server using Stape or Google Cloud ➡ Connect GTM Web container to Server Container ➡ Setup GA4 Client & GA4 base tag in Server container ➡ Send Pageview Event to Server-side using GA4 web container ➡ Send View Item Event to Server-side using GA4 web container ➡ Send Add to cart Event to Server-side using GA4 web container ➡ Send Checkout Event to Server-side using GA4 web container ➡ Send Purchase Event to Server-side using GA4 web container Module-12: Facebook Pixel & Web Event Tracking ➡ What is Facebook Pixel & why neet it ➡ Integrate Facebook base Pixel with website ➡ FB Ecommerce Events tracking (ViewContent, Add to cart, Checkout & Purchase) ➡ FB Custom events tracking (ScrollDepth, Outbound Link Click & Time on page) ➡ Facebook Lead, Registration & Subscribe Event Tracking Module-13: Facebook Conversion API & Server-side Tracking ➡ Understanding Facebook CAPI & Server-side tracking ➡ Requirements of Facebook CAPI Setup ➡ Setup GTM Server Container using Stape or Google Cloud ➡ Connect GTM Web container to GTM Server Container ➡ Setup Facebook Conversion API in GTM Server side ➡ Send Pageview Event to Server-side with Deduplication ➡ Send ViewContent Event to Server-side with Deduplication ➡ Send Add to cart Event to Server-side with Deduplication ➡ Send Checkout Event to Server-side with Deduplication ➡ Send Purchase Event to Server-side with Deduplication Module-14: Google Ads Conversion Tracking ➡ Setup Google Ads Add to cart tracking ➡ Setup Google Ads Checkout tracking ➡ Setup Google Ads Purchase with Dynamic value tracking ➡ Setup Google Ads Lead form tracking ➡ Setup Google Ads Remarketing tag ➡ Setup Google Ads Phone call tracking (Ad + Website) ➡ Setup Google Ads Enhanced Conversion Tracking for data accuracy ➡ Setup Google Ads Server-side tracking Module-15: Privacy Control in GA4, Facebook & Google Ads ➡ Understanding Consent mode & Data Privacy rules ➡ Available Consent solutions in the Market ➡ Setup Consent mode for GA4, Facebook & Google Ads