Google Ads Measurement Certification

Demonstrate your ability to measure and optimize digital ad performance using Google’s measurement solutions. Certified users will show they can understand the metrics that matter and can turn key insights into action to improve Google Ads performance and make an impact on their business. 

By earning the Google Ads Measurement Certification, Google recognizes your ability to:

- Use performance measurement and audience solutions that power AI and improve data signals
- Set up conversion tracking to effectively measure sales, app downloads/installs, and leads 
- Use Google Analytics with Google Ads to measure and optimize your marketing campaigns
- Differentiate attribution solutions and choose the right model for your business goals
- Harness the power of AI and use durable audience solutions including optimized targeting and Customer Match