Conversion optimisation certification exam

Google Marketing Platform product certifications identify qualified users who demonstrate the ability to perform critical tasks and workflows with Platform products. This certification exam is designed for users with hands-on experience, and will test on specific predetermined criteria aligned with critical job tasks. About this exam Demonstrate your mastery of driving growth with mobile experiences. This exam tests knowledge across a broad range of topics related to mobile user experience. Users completing this exam should be familiar with mobile as an acquisition channel and understand its role in online behaviour. By earning the Google Ads Drive Growth with Mobile Certification, Google recognises your ability to: Assess the impact of user experience beyond the click Collaborate with key partners to build a more user-focused organisation Describe the core components and value of conversion rate optimisation Explain the role that marketers play in ensuring fast mobile experiences Explain the role that marketers play in creating a seamless user experience Implement best practices to increase personalisation in the user experience on mobile