Audiences

Reach customers by building audiences in Google Analytics 4, while using Customer Match in Display & Video 360 to re-engage them. Learn how to refine audiences with additional data. In this advanced learning path, you'll learn how to: – Recall the purpose and benefits of using audiences – Explain how data capture and targeting is changing in regard to user privacy – Describe how to create a measurement protocol event – Find and map data from which audiences can be created – Consider the changing ad-tech ecosystem in regard to how data is captured – Create audiences in Google Analytics 4 – Create audiences using Customer Match in Display & Video 360