Google Ads Search Professional Certification

Demonstrate your ability to strategize, develop, manage and optimize Google Ads Search campaigns. By earning the Google Ads Search Professional Certification, Google recognizes your ability to: • Use best practices to create a Google Search campaign. • Create a strategy to reach your customers based off of your marketing objectives. • Use Search ad formats to drive results for your business. • Create a smart bidding strategy aligned to your marketing objectives. • Describe optimization strategies to increase sales or leads Search campaigns. • Develop a value-based strategy using bidding and budgets to meet marketing objectives. • Explain advanced creative customization with Google Search ads. • Use bidding optimization best practices to fulfill marketing objectives with Google Ads. • Implement Performance Planner best practices to help fulfill marketing objectives.