CIM Level 6 Award in Strategy and Planning

Earners of the CIM level 6 Award in Strategy and Planning have a proficient understanding in conducting marketing audits, market trend analysis and how to use insights drawn to select suitable strategic options, including segmentation, targeting, and positioning. They are able to develop marketing plans that deliver organisational objectives based on data and insights, and recommend improvements based on evaluation of metrics applied. They will also be able to develop supporting marketing plans