Google Ads Search Professional Certification

Demonstrate your ability to strategise, develop, manage and optimise Google Ads Search campaigns. By earning the Google Ads Search Professional Certification, Google recognises your ability to: Use best practices to create a Google Search campaign. Create a strategy to reach your customers based off of your marketing objectives. Use Search ad formats to drive results for your business. Create a Smart Bidding strategy aligned to your marketing objectives. Describe optimisation strategies to increase sales or leads search campaigns. Develop a value-based strategy using bidding and budgets to meet marketing objectives. Explain advanced creative customisation with Google search ads. Use bidding optimisation best practices to fulfil marketing objectives with Google Ads. Implement Performance Planner best practices to help fulfil marketing objectives.