Advertising in the Age of Generative AI

Instructor: Rajkumar Venkatesan, Ronald Trzcinski Professor of Business Administration at the Darden School of Business This course provided an in-depth understanding of how Generative AI can be used to strengthen brand identity and awareness. Led by Professor Rajkumar Venkatesan, a distinguished expert in marketing, it covered how to develop unique and recognizable brand elements that build customer trust. I learned to use Generative AI to design compelling logos, foster brand familiarity, and differentiate from competitors. A hands-on project focused on Vibe Kayaks enabled practical skills in crafting a brand essence statement and creating logos aligned with brand values, preparing me to integrate AI-driven branding strategies into real-world marketing efforts.