Sponsored ads certification

The Sponsored Ads Certification validates an individual's proficiency in leveraging Amazon's sponsored ads, such as Sponsored Products and Sponsored Brands, with a focus on retail readiness, sponsored ads strategy, and campaign optimization. This certification is designed for advertisers or agency professionals who utilize Amazon Ads sponsored ads through the advertising console or Seller Central [1]. To earn the Sponsored Ads Certification, individuals need to demonstrate their knowledge and skills in several key areas. These include: Analyzing campaign performance: Understanding available metrics and reporting tools to assess the performance of sponsored ad campaigns. This includes reporting on key metrics, drawing campaign insights from reports, and comprehending sponsored ads sales attribution. Optimizing campaigns: Making strategic adjustments to improve campaign performance. This involves optimizing keyword and product targeting, bids and budgets, and overall campaigns and creatives. https://learningconsole.amazonadvertising.com/student/award/P1UXHdc8QgToXgZ8vWo9iogW