Google Shopping Ads with Fix Merchant Center

𝐌𝐨𝐝𝐮𝐥𝐞-𝟏: 𝐔𝐧𝐝𝐞𝐫𝐬𝐭𝐚𝐧𝐝𝐢𝐧𝐠 𝐆𝐨𝐨𝐠𝐥𝐞 𝐒𝐡𝐨𝐩𝐩𝐢𝐧𝐠 𝐀𝐝𝐬 & 𝐌𝐞𝐫𝐜𝐡𝐚𝐧𝐭 𝐂𝐞𝐧𝐭𝐞𝐫 What is Google Shopping Ads? How Does It Work? Where do google shopping ads appear? Why Should You Use Google Shopping Ads for your business? How Much Do Google Shopping Ads Cost? Why need Google Merchant Center for Shopping Ads? 𝐌𝐨𝐝𝐮𝐥𝐞-𝟐: 𝐒𝐞𝐭𝐮𝐩 𝐆𝐨𝐨𝐠𝐥𝐞 𝐌𝐞𝐫𝐜𝐡𝐚𝐧𝐭 𝐂𝐞𝐧𝐭𝐞𝐫 𝐟𝐨𝐫 𝐒𝐡𝐨𝐩𝐩𝐢𝐧𝐠 𝐀𝐝𝐬 Requirements of Google Merchant Center Create a Google Merchant Center account Setup Merchant Center account According to Google Policy Setup Shipping & Return Policy with Shopify & WordPress Upload product feed in Merchant Center – Manual, Automatic & Plugin How to use Supplemental feed to Fix GMC errors & update main feed 𝐌𝐨𝐝𝐮𝐥𝐞-𝟑: 𝐅𝐢𝐱 𝐆𝐨𝐨𝐠𝐥𝐞 𝐌𝐞𝐫𝐜𝐡𝐚𝐧𝐭 𝐂𝐞𝐧𝐭𝐞𝐫 𝐂𝐨𝐦𝐦𝐨𝐧 𝐈𝐬𝐬𝐮𝐞𝐬 Account suspended due to policy violation: Misrepresentation Account suspended due to policy violation: Shopping ads policies Incorrect value GTIN, MPN & Brand Issue Promotional overlay on image & Image not retrieve Issue Mismatched value price (page crawl) issue Mismatched value availability (page crawl) issue Unavailable mobile & Desktop landing page issue Account isn’t eligible for enhanced free listing issue 𝐌𝐨𝐝𝐮𝐥𝐞-𝟒: 𝐒𝐞𝐭𝐮𝐩 𝐆𝐨𝐨𝐠𝐥𝐞 𝐒𝐡𝐨𝐩𝐩𝐢𝐧𝐠 𝐂𝐚𝐦𝐩𝐚𝐢𝐠𝐧 Standard Shopping vs Smart Shopping Campaigns Setup Google Ads Account & Link with Merchant Center Bidding Strategies for Google Shopping Ads Campaign Objectives of Google Shopping ads Create a Google Shopping campaign Setup Google Shopping campaign for specific products using custom label Setup Conversion Tracking with GTM for Shopping Ads 𝐌𝐨𝐝𝐮𝐥𝐞-𝟓: 𝐎𝐩𝐭𝐢𝐦𝐢𝐳𝐢𝐧𝐠 𝐆𝐨𝐨𝐠𝐥𝐞 𝐒𝐡𝐨𝐩𝐩𝐢𝐧𝐠 𝐀𝐝𝐬 Limit networks Adding negative keywords Bid optimization for Shopping Ads Optimizing product title using Feed Rule for shopping ads Optimizing product title for shopping ads