Dive Deeper into GA4 Data and Reports

This collection of learning shows you how to use Google Analytics to answer common business questions.  

This course will teach you how to:

• Use standard and customized reports to answer your business questions and organize the reports for your teams

• Visualize your user journeys using various exploration techniques

• Use key events to gain insights into the actions that are most important to your business

• Use segments to compare how different groups of users interact with your site

• Take advantage of connecting Google Ads to Google Analytics to understand and optimize your marketing